Signature Collection Sharing

I know it’s a little late, but I wanted to share a few projects I showed during my Main Stage presentation at the Australia convention. My assignment for the convention was to demonstrate products from the Shelli Signature Collection, an assignment I accepted with enthusiasm.


People had suggested I have a signature line of products for quite awhile, but I resisted. I don’t understand why people would be particularly interested in products that were my favorites. However, I noticed more and more people who had their own “lines,” and I realized it would be kind of fun to share with you the things that inspired and excited me. So I finally agreed to launch the line.


I announced my signature collection last year, and it’s been fun to develop it. Some of the products I’ve been involved with from inception; others I’ve seen at some point during development and fallen in love with. There’s no specific thing I’m looking for—I know it when I see it.


Most of you know I love things with a vintage look and feel, so some of the products have that. However, I also look for things that make creating quick, easy, and fun, and I’ve chosen several products that help do that. Sometimes colors jump out at me, or glitter, or dimension, or texture—it’s impossible to define my signature line, because I’m working to make it broad and versatile.


One thing’s for sure, though. When I see something that goes into my collection, I smile or get excited as my creativity starts flowing and I start imagining everything I can do with that particular product.








These projects feature a couple of stamp sets I’ve chosen (A Rustic Rooster and Friends 24/7), as well as the coordinating wheel to the Friends set (Friendly Words). I had lots of fun sharing them with our Australian demonstrators. I hope you enjoy them too!