Communication, Innovation, and Dedication

We had our regular company update meeting today, and I was reminded how important it is to communicate, communicate, communicate! We’ve really been trying to make sure our employees know what we’re focusing on as a company and how they can get involved and make a difference.

After the meeting today, several people came up and thanked us for sharing information—everything from the “big picture” to specific innovative projects we’re working on to specific numbers relating to our sales and recruits. Many of our employees aren’t directly involved in the projects we’re doing, and it’s exciting for them to see how the big picture vision translates into everyday action.

We talked about several things today, including a new monthly “Innovation Day” we’re starting at Stampin’ Up! where all employees take the entire day to be innovative! No meetings, no e-mails, no phone calls, no deadlines. . . an entire day devoted completely to being creative and innovative in whatever way our employees choose. I’m very excited to see what the amazing minds we have at Stampin’ Up! come up with!

We also talked a little bit about Paper Pumpkin—if you haven’t heard about it, you can check it out at This is one of the more innovate projects we’ve launched recently, and it is definitely different from what we’ve done in the past. We explained to our employees that we are focusing on finding new customers in as many different ways as we can, and this was one of those ways.

I did take the opportunity to reaffirm to our employees (and now to you) that our dedication to our demonstrators is unwavering. While we are certainly doing different things to increase awareness of Stampin’ Up! and attract new customers, we remain absolutely commited to making sure that new customers are directed to our demonstrators at every opportunity. We ARE a direct-sales company, and I want to make sure that there is no question about that in anyone’s mind!